Authored by Bhaskar Majumdar, Head - Marketing Communication, Digital and CSR, Egis South Asia and co originator of CommsAdda. In recent....
We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and....
In the high-octane world of marketing, Public Relations (PR) often plays a vital role. It shapes brand perception, cultivates positive media....
In today’s data-driven world, public relations (PR) professionals are under increasing pressure to demonstrate the true impact of their....
In the dynamic world of public relations (PR), measurement has long been a cornerstone for assessing success and guiding strategies. Yet, behind the....
MSL, Publicis Groupe’s strategic communications, has announced the appointment of Sahil Chopra as Chief Operating Officer for Publicis....
We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and....
In the fast-paced world of information, the way we build and manage reputations has undergone a dramatic shift. Public relations (PR) is no longer....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
In this election season, attention is on political parties and candidates’ actions and messages. They are using multiple platforms to connect....
In this season of political campaigning for the 2024 Lok Sabha elections, all eyes – and ears – are on what various political parties and....
“Your brand isn’t what you say it is, it’s what Google says it is.” – Chris Anderson, Former Editor of Wired Magazine.....
In today’s rapidly evolving digital landscape, the role of smart tech and data analytics has become paramount across industries. Just as....
Tina Jose, Head of Corporate Communications, Allstate India, has played a pivotal role in driving the growth and reputation of the organization....
In an era where diversity and inclusivity are paramount, women leaders are revolutionising the landscape of Public Relations (PR) and Corporate....
Kunzum's Gurgaon outlet hosted an event featuring CommsAdda and Kunzum titled 'Navigating the Convergence of Marketing and PR' on Saturday, 24th....