Concentrix launches #BestJobEver recruitment campaign
In the fast-paced world of distinguished advertising, businesses constantly strive for consumer attention through creative campaigns. Concentrix, the leading CX solutions company, has flipped the switch for job seekers on traditional marketing by packaging careers with a quirky twist that transforms mundane job hunting into an exciting & engaging ride.
The latest campaign, #BestJobEver, is tailored to excite the fresh talent in the industry. Nowadays, GenZ and Millennials seek a fulfilling career that promises opportunities for continuous growth, learning, and networking. They also seek out a brand that resonates with purpose, aspirations, and who they are as individuals.
Concentrix, a leading CX brand with people at its core, provides just that.
Launching the new campaign, Shantanu Chakraborthy, Senior Director Marketing at Concentrix, said, “Our recent recruitment campaign is all about mixing a bit of fun and a touch of the good old days, presenting career options as though they were products. We aim to catch the eye of potential talent by tapping into those feelings and thought processes we all go through when picking out products. But it's not just about drawing folks to fill vacancies. We're looking for people who think their job hunt is a significant investment in their future.”
The campaign has a streak of innovativeness, giving it a fresh and exciting look. The Concentrix marketing team has curated the campaign along with Ants Digital, their agency partners. The campaign is live on Instagram and getting great response from the audience. You can follow Concentrix on Instagram for a sneak peek of the campaign.
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